Knowing your personal brand is essentially how you choose to present yourself. Having a good personal brand has to start by knowing yourself. Your personal brand can make or break how people see you. Your brand is anything that separates you from the crowd.
Questions that will help you determine your personal brand are:
How do you want to be perceived by other people?
What are your most important values?
What are you passionate about?
What are the unique aspects of your personality that shape the person you are?
What are five words you would use to describe yourself?
What are your weaknesses and your greatest strengths?
What are your goals in life?
How are you different from everyone else, what makes you unique?
What do you have to offer?
You have to know who you are as a person in order to know your brand. If you have no idea what your personal brand is then answering those questions or asking a mate to help you answer those questions will help you determine your personal brand.